The Trueheart Hotel
Fredericksburg, Texas

Alice and Nick Adair opened The Trueheart in 2020, after renovating, refurbishing, and rebranding the historic Sugarberry Inn in downtown Fredericksburg, Texas. They hired me to create a brand-new identity for the hotel – one that helped breathe life into a well-known establishment. The new identity had to reflect hip and artsy accommodations, but would also be embraced by longtime and loyal Sugarberry Inn visitors. I created the logo, brand identity, website, branded apparel and merchandise, signage, swag, maps, illustrations, social media, and packaging.