Role: Logo, Brand Identity, Menus, Print Collateral, Signage, Illustration

Opened by four lifelong friends, Demi-Monde is an intimate café and natural wine bar in Brooklyn. French for “half world,” a term used in 19th century France to refer to those who were déclassé and on the outskirts of society, the name conveys the owners’ ethos: a balance between Epicureanism and hedonism. Eat, drink, and be merry, all while treading lightly and keeping a small footprint.

Naturally, I was inspired by the 19th century Parisian aesthetic and designed the logo brand identity to reflect a mix of Art Nouveau, French bohemia, and a little bit of mysticism.