Baublerella
Role: Logo, Brand Identity, Packaging, Product Design, Environmental Design, Illustration
Baublerella is a woman-owned brand known for its “Pretty Little Problem Solvers”: glamorous, clean-crafted essentials designed to simplify beauty and jewelry care for life on the go.
I’ve worked with founder Chevis Douville since the brand’s launch in 2015. Her vision was clear: a world inspired by old Hollywood glamour, her granny’s love of baubles, heirloom trinkets, and an embrace of all things pink.
I translated Chevis’ vision into Baublerella’s logo and overall brand identity, then carried it through to product and packaging design. The brand’s iconic look has helped carve out an unrivaled niche on shelves in more than 7,000 boutiques and department stores nationwide.
Over a decade later, we’re still working together on new product launches, marketing materials, and ongoing brand evolution – ensuring the brand remains recognizable and relevant as it continues to grow.
The products I’ve designed for Baublerella have been featured on The Today Show and Good Morning America, and in publications like People, Real Simple, and Town & Country. They can be found in Nordstrom, Dillard’s, Ulta, Paper Source, boutiques, museum shops, and resort retailers.
