Today I'm working on a quick-turnaround rebrand for a popular Houston eatery. The Ruggles Green franchise has been a local staple for years, but one of their locations is reopening under a new name and new look – and that's where I come in! I'm working with their original logo, but everything else is fair game for a refresh. Here's a sneak peek at my inspiration board and preliminary dinner menu design.
I created the logo for PlayBow—a tech-oriented dog daycare and retail boutique—over a year ago and have been eagerly awaiting the next step: brand identity! After a long hiatus, I had about a week to rustle up some killer visual branding to accompany the logo. As usual, it all started with a mood board...
Some eye candy to accompany a few of my wedding designs sold on Minted...
"This and That" pays homage to the almighty ampersand (this particular specimen is part of the typeface American Typewriter). When designing this card, I was inspired by young romance, typed love letters, pure white snowflakes, with a tinge of nostalgia.
Inspiration board sources: JCoPhoto (top left), feather package, unknown source (top middle), inhauspress (top right), .benedicte (middle left), ragehaus (bottom left, snowflake lights, unknown source (bottom middle), rickrack.com (bottom right).
Do you have trouble making up your mind? Can't decide on just one photo, huh? How about, say, eight? I designed this card, "Classic Collage", with you in mind. The messaging is simple and straight to the point, with a touch of curlique to pretty it up.
Inspiration board sources: Todd Klassy (top left), Ethan Ollie (top middle), Decor8blog (top right), Its Fitz (middle left), Anthropologie (bottom left), GEMMAWH (bottom middle), Ranveig (bottom right).
My next card, "The Joy of Stripes" was designed to offset a full-bleed photo with a simple message. I was motivated to create a classic, editorial look (think: Vogue, Harper's Bazaar) with a twist. Crisp, offset stripes and a pop of red add depth and warmth, while retaining a chic-yet-slightly-quirky aesthetic.
Inspiration board sources: Audrey Hepburn, Unknown Source (top left), Dwell Studio (top middle), Juniper Home (top right), Studer T.V. (middle left), herz-allerliebst (middle right), Decoration Cartier (bottom left), Tiny Water (bottom middle), Lilly Queen Vintage (bottom right).
Believe it or not, Holiday Card orders are already rolling in! I have a new collection of 2011 holiday designs at Minted, so I thought I'd highlight a different design (with accompanying inspiration boards) each day.
I'll start with one of my favorite cards, "Modern Headline." This sweet and simple design showcases a full-bleed photo with playful typography and a vintage-y color palette. I love giant polka-dots, so I couldn't resist this motif for the backer.
Minted is currently offering free shipping and backers for the next couple days, so get 'em while they're hot!
Inspiration board sources: The Crafting Chicks (top left), Petite Alma (top middle), Apartment Therapy (top right), Flightless Boyds (middle left), Heirloom Philosophy (middle right), Town Above Water (bottom left), Simply Hue (bottom right).
I recently worked on a fun branding project for Saroj Ghoting, a leading early childhood literacy consultant and co-author of two books, Early Literacy Storytimes at Your Library and The Early Literacy Kit: A Handbook and Tip Cards.
We worked together to develop a logo for her signature training method, named "STAR Power". Above are some of the initial logo explorations – the first one was chosen (after some tweaks and color changes) and will soon be used nationally as part of Saroj's early literacy training collateral and presentations.
I also wanted to share some great photos and prints that I found as inspiration along the way!
Top left: Hand Knit Mama and Baby Monster Plush Set by Unfamiliar Ceiling; top right: Stars, Clouds and Moon Mobile by Southern Pearl Designs; middle: Henry's Vintage Travel Mural as seen on ohdeedoh.com; bottom left: "Circa 52" by Monaluna for Birch Fabrics; bottom right: `"Disney Books" by Thank Gravity.
I just completed the identity for St. Vincent de Paul School's book event, "Pop Into A Good Book." The fair's theme this year is pop-up books, and I'll admit I was easily distracted by during the initial inspiration process. I was in full-on librarian mode: vintage childrens' book illustrations, sturdy canvas tote bags, pencil shavings, library cards, and folded paper art. These are a few of my favorite things...
Top left: Dr. Seuss' "Gerald McBoing Boing"; top right: assorted library cards from Knot and Bow; middle: vintage typewriters by Janine Vangool; bottom left: Artemis plant-dyed colored pencils; "Origami Jewellery" by Mathilde Nivet.
Yes, I know it's early.
But I also know that there are a few of you out there (hi, Beth!) who are just so excited for the holidays that you're already planning the soirees, decorations, menus, and outfits for this coming season. So, before you're swamped in wishlists and sick of Mariah Carey's rendition of "O Holy Night," take a peek at these holiday inspiration boards I created for Minted, to accompany the latest Jody Wody designs for sale...
Bright + Fun: Sweet, fruity cocktails, flower petals, retro-inspired ceramics, and anything peppermint. Proof that good ol' red and green doesn't have to be traditional.
Holiday Portraits: It's a keeper, just like this awesome vintage stationer's set, chic patterned napkins, wooden mid-century furniture, and classic creme bouquets. And the rick rack is pretty rad, too.
Mittens: So you bought those cute mittens last year, but decided they weren't practical and exchanged them for fingerless gloves? You're not alone. Still, here's too all things cozy - embroidered mittens, vanilla scented candles, plump stripey pillows, gingham, and "brown paper packages tied up with string..."
Noel Badge: Judging from some of my recent design work, it might be apparent that I'm going through a retro, angular, big-shapes, no-fuss phase. I especially like the no-fuss part; throw in a succulent and you're golden. Also, you really can't go wrong with red and orange.